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01.14.09 Email Marketing Essentials For Any New Year By Doug Caverly For whatever reason, it seems that most people feel an urge to reassess their lives and businesses every January. That's not necessarily a bad habit, though, and anyone who's not already set in their ways may appreciate some email marketing tips for 2009 that StreamSend has provided. First there are the issues of quantity and frequency. A short daily newsletter may be regarded as spam if it does little other than stick a logo and "buy now" link in the reader's face. A long yearly mailing leaves all sorts of time for would-be customers to forget what the heck a company does. Find your own balance. Next - or at the same time - consider quality. The StreamSend release states, "As worldwide email volume continues to grow, seek out highly relevant ways to communicate with your customers and to stand out from the crowd." Segmenting lists may lead to the best results here. The Secrets of Follow-Up Revealed Download Master of the Moment Now! Then there are the true basics, of course. Evaluate subject lines and general layouts. Expose groups of recipients to changes and see how they react. Sweat the small stuff, even colors and font sizes. Most of this could fall under the heading of "common sense," so consider it a refresher course more than life-altering advice. But again, January's a back-to-basics kind of month, and the fundamentals are always critical to success. About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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