Lightspeed, IAB Speak To Email Marketing's Usefulness

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04.01.09

Lightspeed, IAB Speak To Email Marketing's Usefulness

By Doug Caverly

Today's April 1st, and given all the wacky stuff going on (Google alone has cooked up half a dozen decent jokes), it's possible you'll get taken in by a prank or two today. But here's evidence that you're no fool: a recent study by Lightspeed Research and the Internet Advertising Bureau confirmed that email advertising is a good way to reach consumers.

While the statistics indicated that "sponsored links in a search result" and "advertising within a page (such as banners)" are a little more effective, email advertising still ranked above pop-ups, ads that automatically play sounds or videos, branded applications, games, gifts on Facebook, and pop-under ads.

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That's not a bad collection to beat.

The official report also claimed, "Email advertising is particularly effective for those aged over 25. 34% of 25-34 year olds said they had seen and sometimes clicked on an ad from an email. This suggests there is a valuable role for email, not only for advertisers but for businesses who want to remain in contact with their customers as well as provide them with information about products and services they might be interested in."

So go enjoy CADIE's homepage or any of the other April Fools' Day hoaxes that have been set up with a little more confidence in your chosen method of advertising.

About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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