Click to Play Chad Vader: Behind the Mask When Matt Sloan and Aaron Yonda created the first Chad Vader film, they had no idea that it would turn into the Internet sensation that it is today. The very first... Recent Articles Email Safe From Google Wave To hear some people tell it, email - and therefore email marketing - is facing yet another threat on its life. They think Google Wave will revolutionize the way... How To Create Compelling Email Advertising A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. Not enough attention is often paid to this critical component of... Email Marketing is Appealing Too While everyone (myself included) is fawning over Twitter, Facebook and other social media marketing tools, you have to feel a little bit sorry for email marketing. How To Keep Your Relevance High In Business Mailings People are bombarded with hundreds of email messages each day. However a majority of the emails end up in the trash because of their irrelevance to the recipients. On Oct 30th, 2008 I write a blog post...

10.28.09 Social Media Driving Email Usage By Mike Sachoff Despite the widespread popularity of social media and text messaging, the rate at which online consumers are increasing email usage compared to decreasing is more than double the rate for both emerging media, according to a new report by ExactTarget. The report found a positive connection among consumer usage of email, instant messaging, social networks and text messaging, dispelling myths that the explosion of social media and texting will overtake email usage. "The total number of social media users is rapidly increasing, but often these users jump in quickly, only to curtail their use of social media over time," said Morgan Stewart, ExactTarget's director of research and strategy. "Email on the other hand, is woven into all online interaction, making it an essential tool that consumers continue to use more and more." The increase in consumer email usage is not only tied to its close relationship with social media. Smartphones are driving increased usage of email as well, even among the college demographic. "Nearly 40 percent of students use smartphones and two-thirds of those use email," said Mike Hanley, director of the Institute for Mobile Media Research in the study. "The increased use of mobile email is significant because it reverses the five-year trend of declining email use among college students." ExactTarget identified two key tactics marketers should use to drive continued success with email: • To break through consumers' inbox clutter, marketers should deliver timely, relevant and personalized emails to consumers. • Due to consumers' being increasingly open to promotional messages via text, marketers should develop mobile messaging strategies. About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

About eMailAdvertisingNews Get the latest news and tips in email advertising eMailAdvertisingNews is brought to you by: WebProNews.com Jayde.com MarketingNewz.com SalesNewz.com CareerNewz.com InvestNewz.com eCommNewz.com WebsiteNotes.com AdvertisingDay.com ManagerNewz.com SearchNewz.com CRMNewz.com

-- eMailAdvertisingNews is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 405093 2009 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal | Contact archives | advertising info | news headlines | free newsletters | comments/feedback | submit article