Click to Play How Search and Social Affect PR Most marketers utilize search engine optimization in order to make it easier for customers to find them and, ultimately, buy their products. As search... Recent Articles Europe Has Highest Email Open Rate Email marketing firm Implix has released a study of 1,652,000 emails sent from its emails marketing platform GetResponse between July and December 2009. The study offers a look at email marketing... Overcoming The Challenges Of Appealing... I was traversing the internet, and came across an interesting article concerning email. The piece was written by Steve Johnson, of Chicago Tribune. He writes... Stake In Email Marketing Firm Sells For $87 Million While the exact number of reasons is a little hard to pin down, private equity firm TA Associates provided a whole lot of them this week as it showed that it's... Email Marketers Voice Concern Over Recession If someone were to ask you, "Is the recession over?", how would you respond? A Silverpop survey of 300 email marketers showed that nine out of 10... Understanding Email Advertising Relevancy A few weeks ago, I wrote about the problem with PR email, the results of a survey on people's attitudes to the email that PR agencies and others send them. Tagged.com Sued For Illegal Email Practices It's tough to engage in email advertising these days. The market isn't going anywhere, as numbers indicate a rise. However, stories like this one, involving... Social Media Driving Email Usage Despite the widespread popularity of social media and text messaging, the rate at which online consumers are increasing email usage compared to decreasing... Email Safe From Google Wave To hear some people tell it, email - and therefore email marketing - is facing yet another threat on its life. They think Google Wave will revolutionize the way...

03.03.10 Adding To Your Email Advertising By Including Social Media By Jay Baer Aren't social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media "killing" email. As my friend Jeff Rohrs from ExactTarget (client) says: "How can social media kill email, when you have to have an email address to belong to a social media site?" And that's the premise behind Flowtown, one of the most exciting new social media tools I've seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. Here's the results for my friend and client  Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no? Go beyond Search at Search Engine Strategies New York - Register Today Social Outposts Without the Mystery I'm often asked by corporate clients where they should engage in social media. "Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?" Flowtown gives you the answer in seconds. Export your email subscriber or customer database to Flowtown, and you'll know in minutes what percentage of your audience is on Facebook or some other social outpost. Continue reading this article. About the Author: Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994, he's worked with more than 700 companies, and 25 of the Fortune 1000. He's one of the world's most popular social media bloggers, creator of the 8-step Social Media Strategic Planning Process, and the Twitter 20 series of live Twitter interviews. He spreads his "think tools last, not first" message around the country like a digital dandelion, speaking to conferences, small groups, or passers-by. Check out his blog at Convince&Convert.

About eMailAdvertisingNews Get the latest news and tips in email advertising eMailAdvertisingNews is brought to you by: WebProNews.com Jayde.com MarketingNewz.com SalesNewz.com CareerNewz.com InvestNewz.com eCommNewz.com WebsiteNotes.com AdvertisingDay.com ManagerNewz.com SearchNewz.com CRMNewz.com

-- eMailAdvertisingNews is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 405093 2010 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal | Contact archives | advertising info | news headlines | free newsletters | comments/feedback | submit article