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Many Small Businesses Plan To Implement Behavioral Targeting By Manoj Jasra Yesterday AWeber Communications announced the results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Highlights can be found below: * Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year. * The more social media grows in popularity among consumers, the more attention it will receive from marketers. Almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating email marketing and social media is either "very important" or "moderately important." Continue Reading

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