[2006-07-26] Spam As A PR Tool
Every company wants you, the public, to know about it. And a lot of companies would like it if certain writers conveyed the latest product information to you.

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[2006-07-19] Don't Treat All Your Customers the Same
Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit.

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