[2006-08-30] Boost Open Rates by Sounding Like Grandma
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.
[2006-08-16] Contests as List Builders
Contests are a great way to build your opt in list. Everyone loves the chance to win something, so they'll be more than thrilled to give you their email address. Contests fit into any genre, as well.