[2006-09-27] The Plan or the Trash Can: An Email Marketing Guide
There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.

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[2006-09-13] Why the 'From' is as Important as the 'To'
At its simplest, email is your voice, amplified. Forget the technology, forget the software. When you get right down to it, email is you, talking to an audience of 1 or 1000 or 10,000.

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