[2008-04-30] Revamp Your Email Campaigns
You've created a company newsletter because it's part of the "business plan". Every month or so, you take a look at the deliverability and click-through rates. You know people actually open them. You also know your email marketing campaign needs work. It's just not as exhilarating as building your Twitter following or creating that Colbert Fan Club on Ning.
[2008-04-07] Live MarketingSherpa Webinar
When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers.