[2008-10-29] Email Marketing is Stronger then Social Media Marketing
Is email marketing better than marketing through social networks? Yes, according to a new study from ExactTarget and Ball State University's Center for Media Design. The study reveals that:

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[2008-10-14] Optimizing Email Deliverability
As a follow-up to my post about the importance of reputation in email marketing, I interviewed Spencer Kollas, director of delivery services at StrongMail, about the latest technology solutions to manage reputation and optimize deliverability.

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[2008-10-06] Email Deliverability: Turning Prospects into Revenue
B2B marketers struggling for growth in today's economy know they need to get maximum results for their email marketing efforts, but too many do not understand the critical role deliverability plays in the process of turning prospects into revenue-driving customers.

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