[2009-04-29] Integrating Email Marketing With Social Media
More marketers plan to integrate their email campaigns with social media in 2009, according to new a survey from Ball State University, the Email Marketer's Club and ExactTarget.

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[2009-04-15] Engaging Your Reader In Traditional Email Advertising
A few weeks ago a client generously told me that they valued my contribution because I was trying to, ‘do good stuff'. 'In fact', his colleague added lightheartedly, 'you are our outbound spam filter'. The remark was clearly intended as a compliment but initially I was confused. The client's company was not to my knowledge a great user of low-down spamming techniques.

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[2009-04-01] Lightspeed, IAB Speak To Email Marketing's Usefulness
Today's April 1st, and given all the wacky stuff going on (Google alone has cooked up half a dozen decent jokes), it's possible you'll get taken in by a prank or two today. But here's evidence that you're no fool: a recent study by Lightspeed Research and the Internet Advertising Bureau confirmed that email advertising is a good way to reach consumers.

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