Email advertising is not going the way of the dinosaur – or, depending on which day (or hour or minute) you check the stock market, the American economy. A new report from Borrell Associates predicts that the industry will see reasonable growth next year.
Date: 2010-08-30Sometimes, I have to stop and look at which online marketing techniques I respond to. I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment.
Date: 2010-08-17Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we're tied or vested.
Date: 2010-08-02Experian Marketing Services has released new research from its email marketing division, Experian CheetahMail, indicating that almost half (47%) of transactions and three-quarters of opens and clicks occur within one day of the email receipt.
Date: 2010-07-19If you're not using email marketing to grow your list and stay in touch with clients and prospects, you're missing out on one of the best, most affordable ways to grow your business. But good e-marketing starts with the right tool The most important tool for effective e-marketing is the autoresponder. What, you might ask, is an autoresponder? Good question. :-)
Date: 2010-07-07Yesterday AWeber Communications announced the results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Highlights can be found below:
Date: 2010-06-25Link building is a very powerful tool being used by many businesses today in order to reach out to their customers in a more convenient and cost-efficient way. Using the Internet as a means of communication is one of the main strategies that businesses apply today.
Date: 2010-06-10Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your website for a small fee per click.
Date: 2010-05-26I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session:
Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial.
Date: 2010-05-12The idea of using video commercials in email dates all the way back to 2006. The VMBiz system was started in Australia, and now is being
launched in South Africa upon increase of broadband speeds in the country.
Date: 2010-04-26After a nearly year long dispute over their email practices, Bidz.com has been cleared by the FTC who will no longer be investigating the original claim against Bidz. Bidz.com is an online retailer who specializes in jewelry.
Date: 2010-04-12When starting out your email marketing campaign, one of the first major decisions you'll make is how to setup subscribers.
Date: 2010-03-29ClickSquared, a company known for providing email marketing solutions
fully released their latest SaaS platform - Click 3G.
Date: 2010-03-17Aren't social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.
Date: 2010-03-03Email marketing firm Implix has released a study of 1,652,000 emails sent from its emails marketing platform GetResponse between July and December 2009.
Date: 2010-02-09I was traversing the internet, and came across an
interesting article concerning email. The piece was written by Steve Johnson, of Chicago Tribune. br>
Date: 2010-01-27While the exact number of reasons is a little hard to pin down, private equity firm TA Associates provided a whole lot of them this week as it showed that it's not time to give on the email marketing industry.
Date: 2010-01-12