If someone were to ask you, "Is the recession over?", how would you respond? A Silverpop survey of 300 email marketers showed that nine out of 10 respondents believe the recession is still occurring. It can be really hard to define what an actual ‘recession' is, especially to decipher when one is improving or worsening. Sometimes perception is more important than actual truth though, and it says quite a bit that most email marketers are pessimistic about the recession.
Date: 2009-12-23Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry.
Date: 2009-12-08IA few weeks ago, I wrote about
the problem with PR email, the results of a survey on people's attitudes to the email that PR agencies and others send them.
Date: 2009-11-23It's tough to engage in email advertising these days. The market isn't going anywhere, as numbers indicate a rise. However,
stories like this one, involving one of the largest websites on the internet engaging in email fraud certainly doesn't help.
Date: 2009-11-11Despite the widespread popularity of social media and text messaging, the rate at which online consumers are increasing email usage compared to decreasing is more than double the rate for both emerging media, according to a new report by ExactTarget.
Date: 2009-10-28To hear some people tell it, email - and therefore email marketing - is facing yet another threat on its life.
Date: 2009-10-14A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action.
Date: 2009-09-28While everyone (myself included) is fawning over Twitter, Facebook and other social media marketing tools, you have to feel a little bit sorry for email marketing.
Date: 2009-09-17People are bombarded with hundreds of email messages each day. However a majority of the emails end up in the trash because of their irrelevance to the recipients.
Date: 2009-09-03
Social site Tagged.com is facing the second big lawsuit over its registration process in as many months. First NY AG Andrew Cuomo (always a
popular figure with social networks!) threatened to bring a lawsuit against Tagged for
stealing emails and spamming "millions of Americans," and now two women from California are
suing Tagged for stealing their email contacts.
Date: 2009-08-19I know I've talked about this subject before, but it bears repeating. Your email newsletter competes for eyeballs from your readers.
Date: 2009-08-03More than 20 percent of commercial, permission-based email does not reach the inboxes of intended subscribers in the United States and Canada, according to email management firm Return Path.
Date: 2009-07-22I have to admit that any story about e-mail marketing and an increase in open rates is a bit baffling. Why? I know how I handle e-mail these days.
Date: 2009-07-10Forrester Research says that marketers say they see ROI on email marketing that's
two to three times higher than any other form of direct marketing. 66% of marketers agree that email is the
most cost-effective marketing tool at their company.
Date: 2009-06-26The Online Ad Revenue figures for Q1 2009 are out, and whilst the result was strong, highlights that even the online space isn't immune to overall economic conditions.
Date: 2009-06-08
Sometimes I forget to put my critical thinking skills hat on — that ever happen to you? Today I was tinkering with
my autoresponder files for one of my subscriber lists and decided to add a new message into the mix.
Date: 2009-05-29
Do aggressive marketing practices repel you? Or make you more likely to buy? Is it a cultural thing?
Date: 2009-05-12
More marketers plan to integrate their email campaigns with social media in 2009, according to new a survey from Ball State University, the Email Marketer's Club and ExactTarget.
Date: 2009-04-29
A few weeks ago a client generously told me that they valued my contribution because I was trying to, 'do good stuff'.
Date: 2009-04-15
Today's April 1st, and given all the wacky stuff going on (Google alone has cooked up half a dozen decent jokes), it's possible you'll get taken in by a prank or two today.
Date: 2009-04-01
With Internet marketers putting the squeeze on budgets the search for the magic bullet to attract new customers continues.
Date: 2009-03-18
Arthur Hughes (author of
) and Anna Lu of
presented on predictive modeling for e-mail marketing.
Date: 2009-03-05
Ukrainian start-up, SenderOK has launched a system that offers better email management by streamlining the process.
Date: 2009-02-18
In this economy it's more important than ever to get great results from email campaigns every time. There is no margin for error.
Date: 2009-02-10
How many times have you received a batch of emails waiting for you on a Monday morning, and you either skim quickly through them or delete them without even opening them? Don't worry - you're not alone.
Date: 2009-01-26
For whatever reason, it seems that most people feel an urge to reassess their lives and businesses every January.
Date: 2009-01-14